The world's largest ethnic television broadcasting company, Ethnic Channels Group Limited (ECG), has carefully devised a unique, informative and innovative multilingual, multiethnic television station providing extensive access to all Canadians nationwide. Aptly named Voices TV, it will emphasize inclusiveness, tolerance and awareness, granting a voice to all people.
Voices TV will predominantly focus on local, regional, national and international news and information programming; providing engaging top-quality content for people who are eager to learn more about our nation's vibrant multicultural communities.
To meet the needs of Canada's diverse growing populations nationwide, ECG proposes that Voices TV will operate and broadcast a minimum of three distinct regional programming feeds serving audiences in Eastern, Central and Western Canada.
Another important and key element of the programming strategy for Voices TV, is that it will be broadcast in multiple languages simultaneously. In the first year of operation, the programming audio will be available in 10 distinct languages, increasing to 15 in the second year, 20 in the third, and 25 by the fourth year of operation. This will ensure that the largest population groups from our diverse communities can access programming on the channel in their native languages daily.
(MARKHAM, ONTARIO) - Ethnic Channels Group (ECG), the Canadian broadcaster and television distributor behind a new multi-ethnic television service called Voices, yesterday submitted their final response as part of the CRTC's licencing process. The CRTC is reviewing eight applications for a single mandatory-carriage broadcast licence for a national multilingual, multi-ethnic television service.
Voices would use existing broadcasting technology to broadcast programming in ten languages, in its first year. That number will grow to 25 by year four.
"This is proven technology and the architecture is in place, in Canada, today," says Hari Srinivas, President of ECG. "It's been used in India for years. There is no question it will work here too and Canadian viewers will benefit."
"Our competitors are questioning our proposal because it goes so much further than anything in the market today – and anything they're proposing for their own potential services," says Slava Levin, ECG's Chief Executive Officer. "They can't question that ours is the better service, so they're questioning how we will implement it. And as we've proven, those arguments don't stand up."
ECG's response restated that Voices will use the full capabilities of existing digital technology to provide coverage of multiple third-language communities simultaneously. This differentiates Voices from the current ethnic services, which places some third-language programs in primetime and others in off-hours. The letter to the CRTC also points out that ECG has extensive experience in ethnic media in Canada and around the world, serving more third-language programming than any other broadcaster in Canada today. That is in addition to producing programming in 16 languages from their Markham studio and headquarters.
Finally, ECG notes that they are a company of entrepreneurs who have come from around the world and deeply understand the immigrant experience. "Canada needs Voices," says Srinivas. "It addresses Canada's diversity and it will help meet the need for news and information programming for all Canadians."